The paper delves into the relationship between typography and language, thoroughly examining the effects of technology on art and design. Özkan emphasizes how technological advancements, accelerated by the Industrial Revolution, have led to significant changes in societies, cultures, and governance systems. She analyzes the impacts of these transformations on language and typography, suggesting that language transcends its role as a mere communication tool to serve as a mechanism for integrating individuals into the current capitalist system.

The core focus of the research is on evaluating the influence of typography as a design element on meaning management, particularly in terms of enhancing readability and visibility. Özkan explores how typography can be used not only as a design component but also as a tool that shapes meanings and narratives.

The paper investigates how typographic elements in graphic design products are perceived by viewers and how these elements can convey visual meanings. In this context, the study aims to offer new methods for using typography as a more effective communication tool, providing designers with strategies to strengthen meaning transmission. Özkan’s research makes a significant contribution to the academic literature by combining the artistic and functional aspects of typography.

As the Faculty of Fine Arts at Istanbul Gelisim University, we congratulate Lecturer İrem Fulya Özkan on this remarkable achievement.