In the first part of the seminar, Asst. Prof. Dr. Kılıç emphasized that creativity is not solely an innate talent but also a skill that can be developed through disciplined practice, associative reasoning, and critical thinking. Drawing on Freudian theory, Gestalt psychology, and associative models, she explored the psychological foundations of creativity. She also discussed the historical transformation of the artist from craftsman to individual creative identity.
The seminar introduced practical methods for idea generation such as brainstorming, mind mapping, sketching, and conceptual development. These creative strategies were illustrated with examples from the fields of interior architecture and visual communication design. Theoretical concepts were anchored with hands-on applications to enhance comprehension.
The second part of the seminar focused on the influence of digital technologies on contemporary design processes. Asst. Prof. Dr. Kılıç presented the concept of “Designer 4.0” by addressing tools like artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and interactive media surfaces. Topics such as prompt engineering, style definition, and ethical awareness in digital design were discussed in depth.
Asst. Prof. Dr. Kılıç showcased how generative AI tools such as Midjourney and DALL·E open new creative pathways for designers. While these tools enhance and accelerate creative output, she also stressed the ethical responsibilities and conceptual clarity required for their effective use. The seminar offered participants practical tips for developing digital visual literacy and integrating AI tools into their workflows.
The event provided attendees with a comprehensive view of creativity — spanning its historical roots and its digital future. Asst. Prof. Dr. Büşra Kılıç’s multidimensional presentation was met with great interest by students, academics, and design professionals, offering fresh insights into the evolving landscape of visual communication.
