The event took place at 11:00 AM in classroom 602 with high student participation. It offered students a valuable opportunity to learn directly from a professional about key aspects of the industry, while also providing insight into how theoretical knowledge is applied in real-world advertising. For students interested in pursuing careers in advertising, the talk offered both inspiration and practical guidance.
"Every Idea Begins with a Sentence"
During her talk, Ezgi Kasar emphasized that copywriting is not just about crafting catchy sentences—it’s about aligning creative ideas with strategic thinking. She outlined each stage of the creative process, starting from receiving a client brief to analyzing customer expectations, selecting the appropriate tone for the target audience, and transforming ideas into effective copy.
Kasar also shared stories from her own career journey, focusing on the evolving demands of digital media. She highlighted how creating quick, compelling content for social media requires a different approach than traditional advertising, and she illustrated her points with current examples.
Real Projects, Real Experience
Throughout the event, Kasar shared examples from real advertising projects she had worked on, illustrating how ideas develop from inception to final execution. She walked students through the phases of internal agency presentations, client feedback rounds, and the publishing process.
She also stressed the importance of team collaboration, time management, staying productive under pressure, and being open to feedback, noting that these skills are essential for success in the dynamic world of advertising.
Strong Student Engagement
The event drew great interest from students in the Department of Visual Communication Design. During the Q&A session, Kasar answered student questions sincerely and shared book, film, and campaign recommendations for those interested in copywriting.
The event concluded with the presentation of a certificate of appreciation to Ezgi Kasar, followed by a group photo with the students. Department officials emphasized that such events serve as a crucial bridge between education and the professional world, and that similar stakeholder meetings will continue to be organized in the coming semesters.
