Questioning why some visuals remain etched in our minds while others fade away as mere "blots" in a digital age where we are exposed to thousands of images daily, Assoc. Prof. Dr. Metin Kuş emphasizes that design is not just a matter of talent, but a universal discipline of organization. The book defines visual design as an ancient language standing at the intersection of history, psychology, biology, and mathematics, transforming chaos into cosmos (order).
Asserting that design principles were not invented by humans but discovered and refined from nature’s own architecture, Assoc. Prof. Dr. Metin Kuş greets the reader with this fundamental thesis:
"What makes a design 'correct' is its perfect harmony with the biological and psychological laws of human perception." The book tells the story of a continuity stretching from the first hunting scenes on cave walls and the golden ratio of the Renaissance to Gutenberg’s printing press and the pixels of artificial intelligence.
Offering a broad perspective ranging from Gestalt psychology to technological adaptation, the work aims to transform the reader from being a mere "practitioner" into a designer who governs the invisible laws of the visual world. Throughout the book, the critical boundary between "element" and "principle" is explored, analyzing how colors, lines, and forms transform into towers of meaning in our minds.
Assoc. Prof. Dr. Metin Kuş summarizes the power of design with these words:
"Good design does not just look beautiful; it also whispers, guides, and makes things understandable."
As the Department of Graphic Design, we congratulate our esteemed professor for bringing this valuable work to the academic and artistic literature and wish him continued success.
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