08 June 2026
The World Behind the Lens: Industry professionals meet graphic design students!
At the event titled “The World Behind the Lens,” organized by the Department of Graphic Design at the Faculty of Fine Arts, Istanbul Gelisim University, students met with Barbaros Kıskaç, Founder of Art Record Studio, and film and television photographer Ziynet Özen. Sharing their experiences in photography, media, and advertising, the speakers provided valuable insights into creative production processes and industry dynamics. The event concluded with an interactive Q&A session, offering students a valuable opportunity for professional and academic development.
Students of the Department of Graphic Design at the Faculty of Fine Arts, Istanbul Gelisim University, came together with experienced professionals from the fields of photography, media, and advertising at the event titled “The World Behind the Lens.” As part of the event, Barbaros Kıskaç, Founder of Art Record Studio, and film and television photographer Ziynet Özen shared their knowledge and professional experiences, offering valuable insights into different aspects of the creative industries.
The event attracted significant interest from Graphic Design students and focused on the role of photography in visual communication, current developments in the media sector, and creative production processes in advertising. Drawing on their own professional journeys, the speakers shared experiences and perspectives that contributed to the students’ understanding of the industry.
Film and television photographer Ziynet Özen provided information about photography practices within professional film and television productions. Highlighting the importance of behind-the-scenes photography in the promotion of audiovisual projects, Özen discussed various aspects of production, ranging from pre-shoot preparations to workflow and coordination on set. She also emphasized that successful professional photography requires not only technical competence but also strong observation skills, the ability to capture the right moment, and effective teamwork.
Barbaros Kıskaç, Founder of Art Record Studio, shared his experiences in media and advertising. Emphasizing the growing importance of content production in today’s digital communication landscape, Kıskaç discussed the impact of visual content on brand communication and audience engagement. He also addressed advertising campaign development, creative concept generation, and media production processes, underlining the importance of interdisciplinary collaboration within creative industries.
Throughout the event, students had the opportunity to explore the relationship between photography, media, and advertising from different perspectives. The program highlighted the significance of communication skills, teamwork, and continuous learning, alongside technical knowledge, for achieving success in creative professions.
The event concluded with an interactive question-and-answer session, during which students asked the speakers about their professional experiences, working processes, and career development. By bringing together academic learning and industry expertise, the event provided students with valuable insights into contemporary creative industries and offered direct access to professional knowledge and experience.
The event attracted significant interest from Graphic Design students and focused on the role of photography in visual communication, current developments in the media sector, and creative production processes in advertising. Drawing on their own professional journeys, the speakers shared experiences and perspectives that contributed to the students’ understanding of the industry.
Film and television photographer Ziynet Özen provided information about photography practices within professional film and television productions. Highlighting the importance of behind-the-scenes photography in the promotion of audiovisual projects, Özen discussed various aspects of production, ranging from pre-shoot preparations to workflow and coordination on set. She also emphasized that successful professional photography requires not only technical competence but also strong observation skills, the ability to capture the right moment, and effective teamwork.
Barbaros Kıskaç, Founder of Art Record Studio, shared his experiences in media and advertising. Emphasizing the growing importance of content production in today’s digital communication landscape, Kıskaç discussed the impact of visual content on brand communication and audience engagement. He also addressed advertising campaign development, creative concept generation, and media production processes, underlining the importance of interdisciplinary collaboration within creative industries.
Throughout the event, students had the opportunity to explore the relationship between photography, media, and advertising from different perspectives. The program highlighted the significance of communication skills, teamwork, and continuous learning, alongside technical knowledge, for achieving success in creative professions.
The event concluded with an interactive question-and-answer session, during which students asked the speakers about their professional experiences, working processes, and career development. By bringing together academic learning and industry expertise, the event provided students with valuable insights into contemporary creative industries and offered direct access to professional knowledge and experience.