“Now, Advertisements” end-of-term student projects poster exhibition opens online

The “Now, Advertisements” End-of-Term Student Projects Poster Exhibition, featuring advertising posters created throughout the semester by students of the Department of Graphic Design at Istanbul Gelisim University (IGU), Faculty of Fine Arts (FFA), has opened online to art and design audiences. Featuring works by 16 students, the exhibition highlights how theoretical and practical knowledge acquired during the educational process is transformed into creative design projects.

The works presented in the exhibition bring together students’ creative ideas, visual communication strategies, and distinctive approaches to poster design developed within the scope of advertising design. Addressing different design problems, the posters offer a variety of solutions through fundamental components of graphic design, including typography, visual hierarchy, composition, use of color, image-text relationships, and message delivery. In this way, the exhibition highlights not only students’ ability to create aesthetically compelling visuals but also their capacity to develop communication strategies that convey specific messages to target audiences effectively and clearly.

Creative and Strategic Approaches to Advertising Design

The student projects developed as part of graphic design education demonstrate that an advertising poster is not merely a visual surface used to promote a product, service, or idea. It is also a multifaceted field of communication encompassing idea development, communication with target audiences, visual persuasion, and the delivery of messages through a creative design language.

In this context, the “Now, Advertisements” exhibition brings together the design approaches developed by students throughout the semester while presenting different examples of how advertising communication can be addressed through various visual methods. The students’ skills in conceptual thinking, visual problem-solving, and creative idea generation are reflected in the posters displayed in the exhibition. The works also demonstrate how students combine the fundamental principles of graphic design with the requirements of advertising communication.

Works by 16 Students Presented in a Digital Exhibition

Presented under the Student Exhibitions section of the STA Exhibition platform, the exhibition features works by Bilge Uyanık, Dilay Kızılhan, Ecrin Tataroğlu, Elif İlay Durmuş, Esma Fındıkci, Görke Övünç Tok, İlayda Yapıcı, Kübranur Hasanoğulları, Nada Ashoor, Roaa Abufares, Shadmehr Jafari, Yakup Çakar, Yiğiter Şahin, Zemzeme Sabori, Zührenaz Uygun, and Berk Öztürk.

Through its online exhibition format, the academic and creative works produced by students during the semester are made accessible to a broader audience. In this respect, the exhibition contributes to extending student projects beyond the classroom, increasing the visibility of student work, and sharing academic production in the field of graphic design through digital platforms.

The “Now, Advertisements” End-of-Term Student Projects Poster Exhibition brings together the creative works of IGU Faculty of Fine Arts, Department of Graphic Design students in the field of advertising design, presenting their end-of-term design outcomes to a wider audience.

The exhibition can be accessed online via the STA Exhibition platform.